3 Ways To Connect With Your Dream Client Through Copywriting With Anna Henke
In an effort to make sure that you're always getting the best of the best in business advice, resources, and life, I occasionally bring in a guest blogger who's an expert in their field to give you some content that they're super passionate about. So keep reading for expert advice on copywriting from Anna Henke, founder of The Resident Writer!
When you think of copywriting, what image comes to mind? I’m guessing it’s a man or a woman sitting in a cubicle or an ad writer pitching a slogan to a big client. Mad Men, anyone?
I hate to break it to you, but that’s so old school. Things have changed, and it’s time you took notice.
Copywriting isn’t just about slogans or pitches, and it’s not just how you present your brand, though that’s very important.
Copywriting is the way to connect with your dream client online. It’s how you start the conversation. It’s how you say, “I get you,” and eventually, “I can help.”
If you’re creating content for your business, you are acting as a copywriter, so you need to think like one.
Whether you’re using social media or your website, these are the three most effective ways to connect with your ideal client through copywriting.
1. Tell your story.
It’s so important to share your journey! Your story (or your brand’s) should be authentic, compelling, and, most importantly, relatable. Be real about where you’ve been, where you are now, and how you got there.
Telling your story invites admiration and trust, which are both essential to gaining clients online. Services and deliverables can appear very similar on the surface. What it all comes down to is that people buy people. The person they identify with most is the one they will buy from.
Make that person you. Share your truth on your “About Me” page. Share it on social media. Share it frequently, because new people are visiting your profile all the time.
Establish a connection with vulnerability and offer some wisdom from the other side of the transformation you deliver.
In the midst of your story, take breaks occasionally to check in and ask, “Can you relate?” This invites comments and messages, which lead to the personal connection you’re striving for.
The results are amazing when you show that there is a real person behind your brand—and that person can be trusted. Be you.
2. Identify her story.
We all long for connection. We long to be understood.
The second way to connect with your dream client online is to speak to what she’s struggling with. Always use a pain point as the focus of your content.
What is she feeling right now? What is she dealing with? Tap into that truth to create content that makes her feel like you are speaking directly into her life.
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This creates trust and draws your client in, leading to follows, comments, and maybe even a direct message or email reply. The end result is personal interaction, which is a chance for you to really shine.
Let your copywriting start the conversation—and take it from there.
3. Show how you can deliver her dream.
Once you’ve established that you understand your client and created both admiration and trust, it’s time to show her how you can help.
Start with her pain and then create a better story for her. Communicate how you can help her get from where she is now to where she wants to be.
Identify the dream and deliver it in a neat, shiny bow.
The secret to connecting through copywriting is knowing your ideal client, emotionally identifying with her problems, and sharing how you can solve them.
This should be the intention behind every piece of copy your business creates.
Don’t fall into the pattern of direct pitching, because it will fall on deaf ears. Aim for connection with your copywriting, and sales will naturally follow suit.
Trust me. This will change everything.
For more copywriting tips, messaging insights, and details about my signature program, Start Your Next Chapter: A Copywriting Bundle for Female Entrepreneurs, visit www.theresidentwriter.com.
A little more about Anna:
Anna Henke is the entrepreneur behind the blog and the business The Resident Writer. With six years of experience in marketing and copywriting, she helps female entrepreneurs develop messaging that represents their brands online so that they can move forward in financial freedom and live out their dreams. Anna has a passion for books and reading. She has contributed to the devotional book Audacious Love and plans to continue publishing. In her free time, Anna enjoys spending time with family and friends. She lives in Eden Prairie, Minnesota. Learn more at www.theresidentwriter.com.
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