How To Attract More Clients This Booking Season
It's booking season for the wedding industry!
How do I know? Because Thanksgiving, Christmas, and New Year's have come and gone, and we all know there's nothing like the magical holiday season to put people in the mood to propose!
So now it's time to bring your wedding biz A-game. Think you're ready?
If you said yes, then this blog may still give you a few awesome ideas to use this year, so keep reading, because this blog's for you.
If you said no, then this blog is definitely for you!
Whether you're new to the industry, just starting to expand, or you've been in the business for over 10 years, you'll find some cool ideas for attracting more clients this year.
Know Your Ideal Client.
This may seem like a "duh" moment, and I'm sure you've heard that phrase a thousand times, but the truth is, you can't market to everyone, mainly because you can't be a perfect fit for everyone. So who are you a perfect fit for? Who's you perfect couple and where are they hanging out? Instagram, Google searches, wedding blogs?
You need to know, because that's where you should be focusing your marketing dollars. Don't take just anyone that's willing to spend a little money on you. Know your worth, and remember that only your ideal clients will truly value everything that you in particular have to offer.
Offer a freebie.
I'm not saying you should give away all your trade secrets right out of the gate (especially before you clear their check), but I am saying that offering a freebie is great opportunity to show your worth. You can put it right on your website where they can freely download it even if they haven't booked you.
Not sure what to use as a freebie. Well, if you're a planner, maybe you give them a free planning checklist or a guide on the first 5 things to do after getting engaged. If you're a DJ, maybe try a list of the Top 10 first dance songs right now. And so on, and so forth.
People love free stuff (even free stuff they didn't actually want), and it's a great opportunity to make couples feel like you've already given them something of value prior to booking.
Send a brochure.
Brochure. Pricing guide. Info graphic. Whatever you call it, have something available that you can attach to the inquiry response email that makes things a little less boring. Having a colorful brochure that targets your ideal clients with your branding, shows off pictures of your work, and explains your packages (and pricing if you so choose) is a great way to glam up that first form of contact.
Everyone will respond to them with boring paragraphs in an email, but giving them something that shows off your talent and "wows" them is going to give you an edge. (If you'd like a custom brochure, let's chat!)
Keep it simple.
No one wants to get engaged, be so excited while beginning to talk about their special day, and start diving into the realm of planning that they're probably unfamiliar with only to find that you alone have 7 packages to choose from not including your á la carte options and extra fees.
The more confusing your choices are, the less likely you are to get booked. Less IS more.
I highly recommend having 3 packages (essentially a high, middle, and low option, so there's something for everyone). If you hate packages, then have one á la carte list with individual item pricing, where they can choose whatever they want. Either way, keep it as simple as possible, and be open about any extra fees they can incur (travel, additional assistants, etc.).
Another "duh" moment, I know. You'd be amazed how many times I've seen an extremely professional email response, only to get on the phone with that person and realize they talking nothing like they type.
It. Sounds. Fake.
Eventually your couple will talk to you in person or over the phone. Give them the same person they saw in the emails. If you wouldn't say "To Whom It May Concern" out loud then don't type it in an email to your couple. (Okay, that may have been a little bit of an exaggeration, but you get the idea.)
Even if you don't mix your business with your personal life, you are still your business. You're it's biggest representative, and potential clients are choosing to work with you or at least the brand that you've created and built a reputation for.
They need to know the real you to make sure that you're a good fit, and to make them feel comfortable in the choice that they've made for their wedding day.
Booking clients doesn't have to be hard. You just have to know where to look, who you're looking for, and how to make them fall in love with you faster than they did their sweetheart. I hope you found at least one tip that you're looking forward to implementing.
For more tips, and detailed ideas for your specific business, you can always check out my Coaching Program and we'll put you on the fast track to booking even more clients!