How to Find your Purpose and Master your Message
Everyone tells you to find your purpose, but where do you look and how do you do that? And how do you make sure that the content you’re creating is in line with that purpose? In this episode, branding strategist and coach Maya Elious is giving us her advice on how to find what works for you and why mastering your message to the world is so important to being successful.
HOW DID SHE GET HERE?
Maya started making money professionally in 2008 by creating custom MySpace pages and custom club flyers. She even did a little photography for nightlife events. As a ‘90’s kid, she’s always been interested and excited about creating things online, and when she started branding MySpace pages, she didn’t even fully realize that’s what branding was.
She started creating a custom MySpace page for herself before working with an agency creating these custom pages for some models and reality TV stars. Her branding career evolved into website and brand design, and now she’s a brand strategist and coach who works with women to find their purpose and launch high-ticket products and services.
WHAT DOES MASTERING YOUR MESSAGE MEAN AND WHY IS IT IMPORTANT?
I realized when working as a website designer that I’d ask my clients to send me their content - their photos, their about page, etc. - and they didn’t know what to send or they’d send it and it didn’t make sense. I’d built these great sites for clients and then a year or so later the site would be down and they’d be out of business.
Just because you have a site doesn’t mean you can get people to it, and then that doesn’t mean you can get them to buy. We’ve all heard the saying “build it and they’ll come,” but what about after that? For me, it became about teaching my clients how to actually convert their audience to clients and create a message that sells.
HOW DO YOU THINK OUR STORY INFLUENCES THE MESSAGE WE HAVE AND THE CONTENT WE CREATE?
Our story is so important to pay attention to. A lot of us downplay our own experiences, so when we try to think back to it, we really skip over the experiences and the things that would really resonate with other people. Think about what’s meaningful from you - even if it seems little, people just want to know your story and see who they can connect with. The things that may seem insignificant to you are what’s going to make the biggest impact on your audience.
WHAT’S THE FIRST STEP TO FINDING YOUR PURPOSE AND TURNING IT INTO A BUSINESS THAT ACTUALLY MAKES AN IMPACT?
The first step in finding your purpose is to make sure that you’re consistently doing the work and continuing to have fun without really putting any pressure on yourself.
It’s hard for people to find their purpose when all they’re focused on is finding their purpose.
It’s easier to find your purpose when you’re doing what feels right to you and you’re serving other people in the process. If you just do what’s right for your and focus on serving people well then you’ll find the right fit. How your purpose presents itself and how it applies to your business will evolve over time, but as long as you’re being intentional and enjoying it, it’ll always follow along with what you were meant to do.
HOW CAN WE MAKE SURE WE’RE PRODUCING CONTENT THAT’S IN LINE WITH OUR MESSAGE AND PURPOSE?
Just be intentional with the conversations that you’re having with your community. We get concerned about our engagement, but you have to ask if you’re saying anything that’s worth engaging on. You have to be relatable. When you’re creating content, you always have to think about who you’re talking to. You need to actually know that person. If you’re struggling to create content, it’s because you’re not consistently having conversations with the people in your community.
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