How to Create a Strategy for your Instagram Stories
We're talking about everyone's favorite platform! In this episode, digital strategist Quinn Tempest is talking all about Instagram Stories on everything from why they're so important to your business, to what an effective strategy for your Stories looks like, and even some fun ways to get creative with them. Her tips are vital to being successful on this platform that we all love, and I promise you that she’ll have you hooked with her ways to engage your followers!
HOW DID SHE GET HERE?
Quinn had no desire to stay in her hometown, so she moved to Los Angeles with the intention of becoming an actress. She quickly found that it wasn’t for her and started essentially working in the digital marketing space. She was very successful there, but ended up getting burnout very quickly. A biking accident that left her crashing into a curb finally gave her the realization that she couldn’t work for someone else.
Quinn reassessed everything and moved back to Phoenix to find out what she was passionate about. She found a sense of belonging through a Yoga program and ended up deciding to start her own business. She got her very first client in a coffee shop and did some product design for him, and her business started to grow. Now, 8 years later, she’s still running a successful digital marketing business where she helps entrepreneurs uncover their unique purpose and bring that to life online.
WHY ARE INSTAGRAM STORIES SUCH A POWERFUL TOOL FOR BUSINESS?
Instagram recently announced that they have over 500 million users on Instagram Stories. That’s over half of all the users on the platform. People are starting to engage and resonate more with Stories because they feel like it’s more authentic and spontaneous. You have to have a cohesive strategy for both your feed and your Stories in order to truly reach your audience and make them want to engage with you.
WHAT ARE THE COMPONENTS OF A GOOD STRATEGY FOR INSTAGRAM STORIES?
The one major component of your Stories strategy is creating an overarching vision statement for that part of the platform - your content ethos. What’s the main drive of your Stories? After that you can get creative with how to develop that ethos. There are ultimately three questions you have to ask yourself to identify your ethos and create a strategy:
1. What does your audience care about? What do they want to hear about and what are their values? You have to dive deep into who your audience is, what their pain points are, who they’re influenced by, and what they care to hear about every day.
2. What makes you unique? This is key both on your feed and Stories. We’ve all seen those accounts that look exactly the same. They don’t resonate with their target audience. You have to look at your competitors and say what are they doing, how am I different, and what can I offer that’s more unique.
3. What does your brand stand for? This is almost the most important. What’s the deeper mission, purpose, and value that drives and motivates what you do? Everyone’s allergic to the BS on Instagram. We have to get to the root of what we offer.
Once you’ve answered these three questions and have your ethos, you get to have fun. You get to decide how to tell the story, and there are so many formats you can do that in, but you have to have that strong foundation already in place to make it work.
Content marketing is not about you. It’s about your audience.
WHAT’S YOUR ADVICE FOR HOW PEOPLE CAN GET CREATIVE WITH THEIR STORIES?
You have to have fun. Answering those ethos questions first and foremost are vital, but then you just get to play around with it. Instagram is one of the best platforms to test things out. You have to get out of the habit of thinking that you have to get it right, and just play around and find what works and what doesn’t. There’s no right or wrong. Start playing with all the tools that are available to you - some personal favorites are Pixeloop, ClipOMatic, and Unfold. There are tons of tools out there to spark your creativity.
You also want to think about the different formats that will flush out the universe of that story. So instead of talking at the camera for 10 slides, you need to mix it up. Pop in a talking head video, then a Boomerang, then maybe a cool Hyperlapse, then come back and do a talking head. You want to have fun with it and keep it interesting, so that your audience can have fun with it too.
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